Aller au contenu principal

“Mind the Gap” pop-art style

Publié le : 5 avril 2024 à 09:59
Dernière mise à jour : 10 avril 2024 à 11:02
Par Chantal Lambert

Transport for London (TfL), the 3rd largest metro network in the world, has updated its safety messages for users with a colourful type campaign.

Dans les mêmes thématiques :

> Lire en version française

The brief was clear, in that the design had to be positive and easy to understand. The aim was to have maximum impact on users, with safety information delivered at the most relevant times of the journey. The operation supports the Mayor of London's "Vision Zero" goal, a systemic action plan aimed initially at ending deaths and serious injuries on the roads, which is now being extended to the public transport network. At the helm is the VCCP advertising agency, which called on Andrew Hudson, a graphic designer renowned for his use of bold colours and bright typography.

Using a traveller’s perspective

As most safety incidents occur when people are distracted or on autopilot, Andrew Hudson chose a traveller’s perspective (such as looking down an escalator or at closing doors) to illustrate a range of scenarios to alert travellers to dangers. This immersive work has resulted in 18 visuals. To cut through the familiarity of these scenes, the artist employs immersive 3D copy and bright graphic patterns to capture the attention of travellers. “I enjoyed the challenge of finding the balance between creativity and legibility. I used textures and patterns inspired by the TfL environment, avoiding the use of a fixed colour for the walls, floors or rails. I also played on breaking the rules of perspective”, the designer told the London press.

Lasting heritage

For Hudson, the most gratifying thing is knowing that his posters will now be part of London's heritage. “TfL has a huge collection and I love the idea of my designs one day becoming part of the archive.” TfL owns London's Transport Museum, which has been collecting all of TfL's visuals for over a century, a treat for fans of graphics and pop culture. What’s more, on 20 October last year, this museum) opened a global poster gallery, featuring 30,000 posters dedicated to art and design. Hudson's posters can now be seen in stations across the TfL network in Greater London.

Read also:
The Toulouse Forum: facing challenges together
Lire la suite